Beer Marketer's Insights - Reyes Will Get High Noon from RNDC in CA Next, Starting Jul 1

Another major brand is leaving RNDC for Reyes Beverage Group network in CA. Gallo is making the move with High Noon, the #1 RTD brand. That follows quickly on the heels of other big brand losses for RNDC in CA, Tito's and Brown-Forman in the last couple of mos. So RNDC will have lost several of the largest spirits brands in CA in the first half of 2025. And that's after losing Sazerac there and elsewhere a coupla yrs ago. Indeed, RNDC got High Noon only a couple of years ago too, after losing Sazerac. This also marks the 2d state in which Gallo opted to move High Noon into the beer network this year, following move to MC network in NJ, one of its top states, where it was previously self-distributed. Could Gallo move High Noon to beer distributors in other mkts? These recent moves suggest they must be at least thinking about that.Recall, Reyes already sells some Gallo brands in CA, including VMC Cocktails, which Gallo chose to test with Reyes initially before expanding to more mkts across the country. And High Noon is already a big brand in CA. Its $$ sales are as big as Lagunitas, and nearly the same size as Kirin-Lion, Firestone Walker and Diageo Beer Co in statewide scans. Stay tuned.Here is Gallo's statement: "As a result of our continuous route to market assessment, Gallo is evolving its approach with High Noon in California to ensure continued success, competitiveness, and increased market coverage for the brand. Effective July 1st, High Noon&#39;s total distribution in California across all channels will be transferred from RNDC to Reyes Beverage Group. We applaud the RNDC California sales team for their hard work to elevate High Noon's presence in the market over the years. Moving forward, we believe this new route-to-market with Reyes Beverage Group in California will further support the growth potential and ongoing success of the brand. Also, as a result of this change, the RNDC California sales team will be able to dedicate its focus on Gallo's diverse and robust wine and spirits portfolio."For its part, RBG added: "We are excited to further strengthen our partnership with Gallo through the distribution of High Noon in California, alongside VMC, Montucky Cold Snacks, Beach Juice, Salt Point, & Pink Whitney malt-based products. We are confident in our ability to build upon an already solid foundation to further support the growth potential and continued success of the High Noon brand moving forward."

Reyes Will Get High Noon from RNDC in CA Next, Starting Jul 1

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