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10 Years After

Ten Years After: The Aftermath of 3 Huge US Beer Biz Deals

2008 was a watershed year for the US beer industry. Miller and Coors formed a JV. InBev bought AB. Those deals followed the 2007 creation of a single importer of the Modelo portfolio into the US, when Crown Imports got distribution rights for the entire country. Numerous fundamental changes and game-changing trends followed.

Ten Years After, a new special report from Beer Marketer’s INSIGHTS, tracks those changes. The report distills the data during the decade 2008-2018 – with specific focus on what happened at AB, MillerCoors and Crown (now Constellation Brands Beer Division) – to show just how much these deals disrupted the industry and changed the game, as did the rise of craft.

Easy-to-read data tables will show:

  • Industry totals 2008-2018
  • Top Brewer totals 2008-2018
  • Segment and Top Brand trends 2008-2018
  • Detailed brand tables for AB, MC and Constellation 2008-2018
  • Trends in 42 States 2018 vs 2008, including Shipments and Share Shifts for Top 5
  • Top Craft Brewers 2008-2018

In addition to the key stats, Ten Years After will include a probing essay looking at the transformation of the industry and what it means, plus timelines for each of the top players, tracking important trends and developments in strategy, personnel and more during this tumultuous period. Additional topics include:

  • Share loss to spirits/wine, per capita trends
  • Erosion of mainstream beers
  • The rise and slowdown of craft
  • Invasion of flavors
  • The growth of the US beer profit pool 

Beer Marketer’s INSIGHTS’ editors bring decades of experience to the analysis.

Ten Years After provides a compact view of the US beer business in major transition that not only fills in the past but will help you and your staff plan for ongoing and future disruptions.

 

Want a preview? Dip into this sneak peek for a small sample of this expansive report.