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The pace of change and turbulence in the US beer business jumped markedly in recent years. But one constant remains: the US beer business is still trading up.

This year, the Beer INSIGHTS Spring Conference will continue to focus on many growing & promising aspects of the high end. But it will also take a broader look at where the industry has been in the last decade, where it is right now, and where it might be going.

Get the latest info and insight into the US beer business, including some of the challenges and opportunities facing the biz.

Join us for an action-packed program with industry movers & shakers who are leading change & growth. You’ll hear insightful presentations, candid conversations & enjoy plenty of networking opportunities in a great locale, The Ritz-Carlton in Chicago. Here are the speakers so far:

  • Constellation Brands CEO Bill Newlands will discuss how the company plans to maintain its industry-leading growth in beer, expand into FMBs, cannabis & more.
  • Anheuser-Busch Chief Sales Officer Brendan Whitworth will speak about AB’s multi-faceted strategy to improve beer category health & its own trends.
  • Three industry veterans with vast insider knowledge will discuss the past, present and possible future of the US beer biz: Just-retired Constellation Beer Div Chairman Bill Hackett, ex-AB Prexy Dave Peacock and ex-MillerCoors CEO Tom Long. They'll discuss how the historic 2008 purchase of AB by InBev, formation of the MC JV and the start of Constellation's decade-long run of success played out and how they assess current trends in the biz.
  • MillerCoors Chief Marketing Officer Michelle St Jacques will discuss the fresh approach she’ll bring to MC marketing.
  • Mike’s Hard Lemonade President Phil Rosse & SVP Marketing Sanjiv Gajiwala will have a candid conversation with BMI President Benj Steinman on Mike’s explosive growth, fueled by White Claw. How far can it go?
  • Diageo Beer Company USA’s President Nuno Teles will share his views on what drove his company’s turnaround & how Diageo plans to build on that from here.
  • CANarchy Craft Brewery Collective President Matt Fraser will talk to Craft Brew News Sr Editor David Steinman about his company’s rapidly evolving business model, which has grown to include 6 brewers, multiple retail outlets & now hard seltzer.
  • Nielsen's Danelle Kosmal, VP Beverage Alcohol Practice & Kelly Nielsen, VP Innovation will share insights on innovation across the beer & beverage industries.
  • Christopher Shepard, Sr Editor of Craft Brew News, will give you a dynamic review of the rapid change in the craft segment.
  • And Beer Marketer’s Insights President Benj Steinman will present a provocative overview of the US beer industry, with a focus on the high end, hot trends and winds of change.

Look for lots of new insights into the US beer business, focused on the high end. Along with plenty of Q&A and an opportunity to learn from industry leaders.

 

Register for the 2019 Beer INSIGHTS Spring Conference. The conference will be held May 15-16th at The Ritz-Carton Hotel, Chicago, IL. There will be a welcome reception on Wednesday evening, May 15th, and a full day of presentations with Q&A sessions on Thursday, May 16th, including continental breakfast, lunch and a post-conference reception on Thursday afternoon. Registration Fee: $1175/per attendee.


Register Here


Click here to view the full agenda

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 2019 Beer Marketer's Insights Seminar

★SAVE THE DATE★
The 2019 Beer Insights Seminar will be held in New York City, on Sunday evening, November 17th to Monday, November 18th at Convene.