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Beer Marketer's INSIGHTS


Beer Marketer's INSIGHTS, Inc. has been the leading source of information about the US beer industry for over 50 years. Our goal is to provide our readers with the most up-to-date, accurate information and news, as well as perspective, context, and insight. We offer a wide range of information services for the beer biz pro. These services include 3 newsletters, our annual Beer Industry Update, 2 email news services, 2 conferences per year, and several beer industry webinars. If you have custom information needs, please contact us.

We are located in Suffern, New York, just 43 miles from midtown Manhattan. If you are a beer exec and are in the area, we welcome you to stop by for a visit.

BMI Team

Benj Steinman is the president of Beer Marketer's INSIGHTS, Inc, the leading trade publisher for the United States brewing industry since 1970.  Benj joined BMI in 1980.  He is publisher and editor of the flagship newsletter as well as several other online and print media publications.  Beer Marketer's INSIGHTS currently has six publications and two conferences, all about beer and/or beverages.  Its newest addition, Craft Brew News, debuted in 2010.  This e-mail newsletter keeps readers up-to-date with the rapidly evolving and fast-growing craft segment.  BMI hosts two annual conferences, a Spring Conference in May in Chicago and the Beer Insights Seminar in November in New York City.  Beer Marketer's INSIGHTS is often quoted in leading newspapers, magazines and other media.

Benj graduated from Brown University in 1978 with a Bachelor of Arts and from Columbia University in 1991 with a Masters of Business Administration. Benj and his wife Robin live in Montebello, NY.  They have 3 children. 

Eric Shepard, VP/Executive Editor, joined Beer Marketer’s INSIGHTS in August 1977.  He continues to research, write and edit that newsletter, published 23x per year, along with BMI’s other beer/alcohol beverage publications: INSIGHTS Express, a fax/e-mail newsletter that complements Beer Marketer’s INSIGHTS; Alcohol Issues INSIGHTS, a newsletter that covers policy issues and alcohol & health research and Craft Brew News.  He prepares and edits BMI’s annual statistical publication, Beer Industry Update.
Eric resides with his wife in New City, NY.  He is a lifetime resident of Rockland County, 20 miles north of NY City.  He graduated Cornell University, with a BA in Liberal Arts. Eric has 2 sons, one of whom now works at Beer Marketer’s Insights. 

Nadia Merhai joined Beer Marketer's Insights in 2016 with a diverse background in Public Relations, and owned her own consulting business for the past 10 years.  Her work life included a fun mix of social media, marketing, blog writing, graphic design, digital print & web consulting.  She hopes to further hone these skills to help Beer Marketer's publications, and to manage circulation.  
Nadia currently resides in Suffern with her 3 loving children, and is planning her future with her significant other and his 2 wonderful boys.  Nadia's daughter, Anji currently works part-time at BMI, assisting with administrative tasks.  


Jim Sullivan is currently an editor with Beer Marketer’s Insights and a senior editor for our non-alcoholic beverage publication, Beverage Business Insights.   Jim started out his journalistic career editing home decorating and improvement ideas with a large publishing co in Manhattan, so when the opportunity arose to write about the beer industry, you can guess it was not a difficult decision.  Over the past 20 years he has enjoyed covering every nuance of an ever changing industry.  Tracking how so many different brewers/brands are performing and competing against each other as well as how makes for interesting stories and analysis each day.  The many personalities among family-run beer distributorships and how those small companies are continually consolidating with some growing into powerful corporations adds to the flavor and appeal of tracking what remains the most fun industry in the US. 

Robin Steinman is the Treasurer of Beer Marketer’s Insights, and assists with marketing, circulation and office management. In addition to her work at BMI, Robin is a certified yoga instructor, teaching two classes per week. She has an MBA in Marketing and International Business from NYU, and a BA from UVa. Robin worked for American Express in Card Marketing and Product Development for 15 years. Her first job after college was for a small newsletter publisher. Robin married Benj in 1986 and they have 3 wonderful children. 

Christopher Shepard is a Senior Editor of Craft Brew News and a contributing editor of Alcohol Issues Insights. Christopher is BMI’s resident home brewer and beer geek, and a talented actor and theater director.  He graduated from Muhlenberg College with a degree in theater, dance and English. 

Gerry Khermouch is the editor of Beverage Business Insights.  He joined Beer Marketer’s Insights in 2004, launching BBI, the twice-a-week trade e-letter offering inside information on the non-alcoholic beverage industry: new products, acquisitions and alliances, executive moves, with a major emphasis on emerging segments such as energy drinks, enhanced waters, functional beverages and superfruit juices. BBI is the go-to resource in this realm for marketers, distributors and capital-side people while breaking major stories on moves by Coca-Cola, PepsiCo, Nestle and Anheuser-Busch to better penetrate this realm. He also contributes articles to Craft Brew News.  Gerry works virtually from the Upper West Side of Manhattan.  Past positions include Managing Editor of The Electricity Journal, Associate Editor of Businessweek (for 3 years), and Editor of Brandweek (for 7 years). 

David Steinman  joined BMI as Assistant Editor in September 2013.  He is currently a Senior Editor of Craft Brew News.  Prior to that, David worked for two years as Marketing Coordinator at Long Trail/Otter Creek Brewing Company in VT.  He graduated from the University of Vermont with a major in Business and a minor in Music.  In his spare time, David is an avid guitar player and snowboarder.

Jason Steinman joined BMI in March 2020. He is a contributing editor for multiple publications. Before joining, he worked in brand marketing at PepsiCo North America Beverages for three years. Jason graduated from the University of Michigan with a Bachelor of Business Administration. Outside of work, he enjoys anything to do with basketball, music, or movies. 

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 Craft Update 2021

By Beer Marketer’s Insights
Presented by Chris Shepard & David Steinman,
the Editors of Craft Brew News
March 3, 2021 - Part 1
April 28, 2021 - Part 2
1pm Eastern Time
90-minutes including Q&A

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