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For over 30 years Beer Marketer's INSIGHTS has been the leading trade publisher for the US brewing business.  Our publications deliver the latest news, exclusive info, and eagle-eyed analysis.  They've become industry standards.  Whether you're a busy beer exec, Wall Street analyst, lawyer, importer, supplier, or simply a professional with an active interest in the beer biz, we can get you the info you need, fast.  Below, you'll find a brief description of each of our newsletters.  Click the titles for more info.

Beer Marketer's INSIGHTS is our flagship publication, the industry-standard "orange sheet."  Inside, you'll find the most complete and incisive coverage of the US beer industry available - from competitive gains and demographic trends to legal developments, brewer/wholesaler relations, and political currents.  And thanks to our unique network of contacts developed 30+ years in the beer business, Beer Marketer's INSIGHTS also brings you exclusive data, news, and analysis that you simply can't get from any other source. In short, Beer Marketer's INSIGHTS delivers the most detailed, accurate, and complete picture of the beer business in the United States- period.Order Beer Marketer's INSIGHTS

INSIGHTS Express is a publication for those busy execs who want faster news and more info between issues of our "orange sheet."  It's a single-page fax or email (your choice) published about 75 times a year, or 1-2X a week most weeks.  In addition to fast news updates, you'll get solid info about the beer world that we just can't fit into Beer Marketer's INSIGHTS, as well as colorful quotes, international news, articles about smaller brewers, and other "outside the box" info- but no fluff.   If you need your news fix fast, give INSIGHTS Express a try..Order INSIGHTS Express

Alcohol Issues INSIGHTS is devoted to the broad spectrum of alcohol policy issues facing both the alcohol beverage industry and the general public.  Published 12X a year, Alcohol Issues Insights reports on results and analysis of often complex scientific material concerning alcohol and health, policy battles, social trends of drinking-- news items that help dictate the future of the alcohol business... and your investment in it.  As regulators step up their attempts to restrict the use of alcoholic beverages, it's critical to get the facts and information you need to stay informed and make a difference..Order Alcohol Issues INSIGHTS

Beer Statistics News is a monthly report of shipments by brewers in 39 states, with a supplemental data update every second week.   In it, you'll find state, region, and summary reports showing shipments trends of brewers in these states, as well as charts, graphs, maps, and written analysis.  When your needs call for the most recent, comprehensive state data available, Beer Statistics News delivers..Order Beer Statistics News
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INSIGHTS Weekly Digest  Vol 1, No 2  May 18, 2020

 News, Numbers, Info, and More                                                       published by Beer Marketer's INSIGHTS, Inc.

All articles shown below are excerpts from one of INSIGHTS’ 5 newsletter publications:
Beer Marketer’s INSIGHTS, INSIGHTS Express, Craft Brew News, Alcohol Issues INSIGHTS,
and Beverage Business INSIGHTS.
Sign up to receive the INSIGHTS Weekly Digest one day early, directly to your inbox.

Off-Prem $$ Up 32% Latest 1 Wk in IRI; “New” Home Occasions “Very Relevant” Sez AB Prexy – EXPRESS 5/11/20 People are buying a ton of beer and seltzer off-premise, but that doesn’t mean all-channel biz is growing for most players or in most places. Another data disconnect is developing as beer continues to go through the roof in off-premise scan data, while on-premise virtually disappeared and total biz down for several key players. 

Bang Energy Heads into Pepsi System in Florida, SoCal, DFW, Ariz – BEVERAGE BUSINESS 5/11/20 As of today, Bang Energy is a Pepsi-distributed brand in several parts of the country. The VPX Sports-owned brand segued to blue system today in all markets where brand has been self-distributed, evp Gene Bukovi told us over weekend.

Beer Prices Jumped 5.1% in Apr, Said US Govt; +3% YTD – EXPRESS 5/12/20 Consumer price index for beer shot up 5.1% in Apr vs Apr 2019 during heart of COVID-19 pandemic and lockdowns across US, per latest gov’t stats. CPI for All Items was up just 0.3% as gas price declines offset price hikes in food and bevs, not just beer. 

Inflated Off-Premise Gains for Just 4 Mos Surpass Full-Yr 2019 Craft $$ Growth – CRAFT 5/12/20 It took just over 4 mos of 2020 for craft segment to put up more growth in tracked off-premise scans than it got during all of 2019. Segment now up over 11% yr-to-date, gain of ~$152 mil. Craft grew ~$127 mil, 3%, in 2019 (thru 12/29) according to IRI data from Bump Williams Consulting.  

Molson Coors Outlook “Negative,” Sez Fitch; Expects Sales Down 12% in 2020 – EXPRESS 5/13/20 Fitch Ratings Agency kept its rating for Molson Coors debt at BBB-, but changed its outlook to “negative” (used to be “stable”). While MC (and most other cos) give no guidance for 2020, Fitch gave its own 2020 estimates for Molson Coors, projecting “a total sales decline in 2020 of approximately 12% relative to 2019 levels of $10.6 billion.” 

Spirits STRs +3% in Q1, Sez SipSource, While Wine Dipped 1.9%; Beer Between – EXPRESS 5/14/20 With distribs who represent 96% of US wine/spirits biz now reporting data to SipSource, its STR report now a really good gauge of how that biz faring.  In Q1, spirits depletions stayed strong despite a coupla weeks of on-premise lockdown: volume +3%, sez SipSource. But wine was weak, -1.9%. Recall, AB reported US beer STRs +0.3% in Q1. 

Survey Sez: 43% Drink Craft, Crisp/Clean Most Preferred Flavor Profile and Styles Drive Purchases – CRAFT 5/14/20 Just over 40% of US adults drink craft beer at least occasionally. They tend to choose which craft beers to buy based on type or style first and foremost and are most likely to agree on enjoying “clean” or “crisp” flavor profiles. So found YouGov survey conducted earlier this week of over 1,200 US adults, 515 claiming to be craft beer drinkers.

LA Libations Close to First Launches of Molson Coors Partnership – BEVERAGE BUSINESS 5/14/20 For years, incubator LA Libations was associated with Coca-Cola, minority investor into whose system LA-based co funneled early-stage brands as part of stepped-up innovation push. But that relationship wound down a year or so ago (BBI, Aug 13), forcing LAL to forge a new direction. Most visibly that was to link up last fall with new strategic partner, Molson Coors Beverage Co, the “beverage” newly heading into corporate moniker as sign of co’s intent on diversification beyond beer. Read More.

Molson Coors Puts Distribs on Allocation Too; Huge Run on 12 Oz Cans – EXPRESS 5/15/20 “We sell about 11.5 billion cans on average every year,” MolsonCoors procurement veep Jamie Westfahl said on co’s Beer & Beyond blog. “So even a 5% swing is material. When demand goes up by 30% over a two-month period, we’re talking hundreds of millions of cans, and there’s just no way suppliers can meet that,” Jamie added.

Yet Another Country Heard From: India’s Experience with an Alcohol Lockdown – ALCOHOL ISSUES 5/15/20 India was one of the few countries that locked down its alcohol business in the wake of the COVID-19 pandemic. Predictably, when the ban was lifted in many cities after 40 days, massive overcrowding ensued, defeating attempts at social distancing and some shops had to be temporarily re-closed. We quote at length from two recent analyses, finding the comments:  1) rational and salient; 2) remarkably parallel to policy issues in the US, despite India’s very different alcohol history and culture. 

Exclusive Source for US Beer Data: 2020 Beer Industry Update Get the 2020 Beer Industry Update for the key numbers and analysis you need to stay on top of trends in the US beer industry. The leading source of beer industry info for 50+ years, Beer Marketer’s INSIGHTS is uniquely positioned to compile the most accurate figures and insightful commentary available. This year's edition will deliver the same great info in a new, streamlined and easier-to-use digital report.  Order your copy now 

 

Subscribe To Beer Marketer's INSIGHTS           Subscribe To INSIGHTS Express           Subscribe To Craft Brew News              
Subscribe To Beverage Business INSIGHTS                Subscribe To Alcohol Issues INSIGHTS

 Follow @Beerinsights                  Follow @CraftInsights                    Follow @BevInsights

 

EDITORIAL ADDRESS: 49 East Maple Avenue, Suffern, NY 10901 (845) 504-0040 Fax: (845) 507-0041 Email: This email address is being protected from spambots. You need JavaScript enabled to view it.
Website: www.beerinsights.com Copyright 2020 by Beer Marketer's INSIGHTS, Inc. All Rights Reserved

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 Frequently Asked Questions Regarding Cancellation of the 2020 Beer Insights Spring Conference, Due to Coronavirus (COVID-19)

Why was the 2020 Beer Insights Spring Conference scheduled for May 27-28 canceled?

Due to the outbreak of Coronavirus Disease (COVID-19), numerous public health and governmental agencies have urged organizations to limit or eliminate events where possible. Beer Marketer’s Insights made the difficult but necessary decision to cancel the Conference and all related events to protect the health and wellbeing of our attendees, speakers and staff. 

Will the Annual Beer Insights Spring Conference be rescheduled?

No. Due to the uncertainty around when it will be safe to travel and attend a large meeting, we made the difficult decision to cancel this year’s Spring meeting.  We plan to hold our annual Beer Insights Seminar in New York City on November 15-16, 2020, and to hold next year’s Beer Insights Spring Conference at the Ritz-Carlton Chicago next June 2-3, 2021. 

Will the Annual Conference & Expo be held in a virtual format?

We will be exploring alternate virtual programs with Conference presenters and volunteer leadership as part of our ongoing commitment to providing beer industry professionals with the information you need to run your businesses. Additional information will be shared over the coming weeks about potential opportunities.

Will I receive a refund for my Conference registration now that the event is canceled?

To ease financial considerations that this cancellation may cause our participants, Beer Marketer’s Insights has instituted a flexible refund policy that gives registrants the option to apply their registration fee to the 2020 Beer Insights Seminar in New York City on November 15-16, to the 2021 Beer Insights Spring Conference in Chicago next June 2-3, to apply payment to any subscription, book or webinar orders within 14 months of the cancellation (April 13, 2020) or receive a refund less $100 processing fees.

Please This email address is being protected from spambots. You need JavaScript enabled to view it. whether you would like to defer your registration investment to:

  • the November 15-16, 2020 Beer Insights Seminar in NYC
  • the June 2-3, 2021 Beer Insights Spring Conference in Chicago
  • Apply towards subscription and/or webinar fees within 14 months, or

We apologize for any inconvenience this cancellation has caused, and hope you will stay healthy and safe during this challenging period.

NOTE:  If you made hotel or airline reservations for the Beer Insights Spring Conference, please be sure to cancel them so that you won’t be charged. The Ritz-Carlton will allow cancellation without a charge up to 24 hours prior to arrival, including for reservations with pre-paid rates that are typically more restrictive.  Each airline has a different cancellation policy; many are offering credit for flights within 2 years of ticketing with no change fee penalties.

 

 

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The first Craft Update, 2019 webinar is coming right up on Wednesday, February 27 at 1pm EST!

Don’t miss out on this exclusive opportunity to dig deep into US craft beer stats. Sign up for the webinars and receive the Craft Update, 2019 reports, one for each event, featuring the webinar deck plus supplemental tables and charts that provide even more data. 

Now, gather your team to watch the webinars, share the reports and save. Take advantage of one of our group sign-up options so 10, 20 or more team members can participate in the webinar series at more deeply discounted rates. 


Option 1: Up to 10 Team Members - $750
Bring up to 10 team-members together at a single (1) login location and get one (1) copy of each Craft Update, 2019 report for just $750 (saving up to 70%).  


Option 2: 10-20 Team Members - $1,000
Gather 10-20 team-members together at two (2) login locations, get two (2) copies of each Craft Update, 2019 report for just $1,000 (saving up to 80%). Add up to 3 additional logins and copies of the reports for just $125 each.


Option 3: 20+ Team Members with BONUS 45-minute customized Q&A for your team - $1,500
Gather 20 or more participants at up to five (5) login locations and receive five (5) copies of each Craft Update, 2019 report for just $1,500. As an added bonus, we’ll schedule one (1) separate, 45-minute follow-up call to allow you and your team a personalized Q&A with presenters/Craft Brew News editors David Steinman and Christopher Shepard.

 

If one of these options feels right for your team, simply This email address is being protected from spambots. You need JavaScript enabled to view it. to let us know which option fits your needs. As always, please feel free to call or email us with additional questions.

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Cannabis INSIGHTS 2019

 

Announcing Cannabis INSIGHTS 2019: The Interplay of Cannabis and Beverages, a new special report from Beer Marketer's INSIGHTS, coming in the first week of April.

The North American beer and beverage industry is seeing green. Attention, energy and investment flowing into legal cannabis markets are near a fever pitch. But many questions remain, especially concerning its current and potential impacts on beverages, both alcoholic and non-alcoholic. Get the latest special report from Beer Marketer’s INSIGHTS to help separate the news from the noise. Cannabis INSIGHTS 2019 will arm you with the data, research and perspective you need to get a handle on this dynamic, disruptive category. Order today.

 

Beer INSIGHTS Special Report
Cannabis INSIGHTS 2019: The Interplay of Cannabis and Beverages

100+ pages of data, research and analysis

Available the 1st week of April, 2019
$300

 

Weigh sales and science, players and policy, state revenues and survey results, M&A, marketing moves and much more with this exclusive special report designed specifically for execs in the beer and beverage industries. Cannabis INSIGHTS 2019 will deepen your understanding of the possible opportunities and pitfalls cannabis presents for your business. Get the info you need in one data-packed document, including:

  • Comparisons of cannabis, alc bev sales and usage reports in legal adult-use markets
  • National consumption survey results
  • In-depth analysis of current trends in legal adult-use cannabis sales
  • Latest sales and financial results of public cannabis companies
  • Examination of big beverage company investments in cannabis so far
  • Overview of the latest trends in cannabis bevs
  • Views from financial analysts and industry observers
  • Thoughtful reviews of policy discussions and scientific research

Stop feeling whipsawed between glowing media coverage and opinionated nay-saying. Dig into the details and clear-headed coverage of Cannabis INSIGHTS 2019 to deeply address the interactions between cannabis and beverages.

Order today for the low price of $300.

 

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AVAILABLE NOW:

 

10 Years After

Ten Years After: The Aftermath of 3 Huge US Beer Biz Deals

2008 was a watershed year for the US beer industry. Miller and Coors formed a JV. InBev bought AB. Those deals followed the 2007 creation of a single importer of the Modelo portfolio into the US, when Crown Imports got distribution rights for the entire country. Numerous fundamental changes and game-changing trends followed.

Ten Years After, a new special report from Beer Marketer’s INSIGHTS, tracks those changes. The report distills the data during the decade 2008-2018 – with specific focus on what happened at AB, MillerCoors and Crown (now Constellation Brands Beer Division) – to show just how much these deals disrupted the industry and changed the game, as did the rise of craft.

Easy-to-read data tables will show:

  • Industry totals 2008-2018
  • Top Brewer totals 2008-2018
  • Segment and Top Brand trends 2008-2018
  • Detailed brand tables for AB, MC and Constellation 2008-2018
  • Trends in 42 States 2018 vs 2008, including Shipments and Share Shifts for Top 5
  • Top Craft Brewers 2008-2018

In addition to the key stats, Ten Years After will include a probing essay looking at the transformation of the industry and what it means, plus timelines for each of the top players, tracking important trends and developments in strategy, personnel and more during this tumultuous period. Additional topics include:

  • Share loss to spirits/wine, per capita trends
  • Erosion of mainstream beers
  • The rise and slowdown of craft
  • Invasion of flavors
  • The growth of the US beer profit pool

Beer Marketer’s INSIGHTS’ editors bring decades of experience to the analysis.

Ten Years After provides a compact view of the US beer business in major transition that not only fills in the past but will help you and your staff plan for ongoing and future disruptions.

 

Want a preview? Dip into this sneak peek for a small sample of this expansive report. 

Order today for the low price of $200.

 

 

Cannabis INSIGHTS 2019

 

Announcing Cannabis INSIGHTS 2019: The Interplay of Cannabis and Beverages, a new special report from Beer Marketer's INSIGHTS, coming in the first week of April.

The North American beer and beverage industry is seeing green. Attention, energy and investment flowing into legal cannabis markets are near a fever pitch. But many questions remain, especially concerning its current and potential impacts on beverages, both alcoholic and non-alcoholic. Get the latest special report from Beer Marketer’s INSIGHTS to help separate the news from the noise. Cannabis INSIGHTS 2019 will arm you with the data, research and perspective you need to get a handle on this dynamic, disruptive category. Order today.

 

Order today for the low price of $300.

 

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Subcategories

Craft Brew News Article Count:  1

Newsletters Article Count:  1

Beverage Business Insights Article Count:  1

Insights Express Article Count:  1

Alcohol Issues Insights Article Count:  1