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For over 30 years Beer Marketer's INSIGHTS has been the leading trade publisher for the US brewing business.  Our publications deliver the latest news, exclusive info, and eagle-eyed analysis.  They've become industry standards.  Whether you're a busy beer exec, Wall Street analyst, lawyer, importer, supplier, or simply a professional with an active interest in the beer biz, we can get you the info you need, fast.  Below, you'll find a brief description of each of our newsletters.  Click the titles for more info.

Beer Marketer's INSIGHTS is our flagship publication, the industry-standard "orange sheet."  Inside, you'll find the most complete and incisive coverage of the US beer industry available - from competitive gains and demographic trends to legal developments, brewer/wholesaler relations, and political currents.  And thanks to our unique network of contacts developed 30+ years in the beer business, Beer Marketer's INSIGHTS also brings you exclusive data, news, and analysis that you simply can't get from any other source. In short, Beer Marketer's INSIGHTS delivers the most detailed, accurate, and complete picture of the beer business in the United States- period.Order Beer Marketer's INSIGHTS

INSIGHTS Express is a publication for those busy execs who want faster news and more info between issues of our "orange sheet."  It's a single-page fax or email (your choice) published about 75 times a year, or 1-2X a week most weeks.  In addition to fast news updates, you'll get solid info about the beer world that we just can't fit into Beer Marketer's INSIGHTS, as well as colorful quotes, international news, articles about smaller brewers, and other "outside the box" info- but no fluff.   If you need your news fix fast, give INSIGHTS Express a try..Order INSIGHTS Express

Alcohol Issues INSIGHTS is devoted to the broad spectrum of alcohol policy issues facing both the alcohol beverage industry and the general public.  Published 12X a year, Alcohol Issues Insights reports on results and analysis of often complex scientific material concerning alcohol and health, policy battles, social trends of drinking-- news items that help dictate the future of the alcohol business... and your investment in it.  As regulators step up their attempts to restrict the use of alcoholic beverages, it's critical to get the facts and information you need to stay informed and make a difference..Order Alcohol Issues INSIGHTS

Beer Statistics News is a monthly report of shipments by brewers in 39 states, with a supplemental data update every second week.   In it, you'll find state, region, and summary reports showing shipments trends of brewers in these states, as well as charts, graphs, maps, and written analysis.  When your needs call for the most recent, comprehensive state data available, Beer Statistics News delivers..Order Beer Statistics News

INSIGHTS Weekly Digest

 Vol 1, No 20   Sept 21, 2020

 News, Numbers, Info, and More                                                       published by Beer Marketer's INSIGHTS, Inc.

All articles shown below are excerpts from one of INSIGHTS’ 5 newsletter publications:Beer Marketer’s INSIGHTS, INSIGHTS Express, Craft Brew News, Alcohol Issues INSIGHTS, and Beverage Business INSIGHTS.
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Yuengling and Molson Coors Form JV for Rest of US, Starting in 2d Half 21 – EXPRESS 9/15/20  Most important US deal in 2021 in works for well over a decade in some form, and in this current incarnation for years. This morning, Yuengling and Molson Coors announced a 50-50 JV “to oversee any new market expansion” beyond Yuengling’s existing 22-state footprint (Eastern and Southern US with a little Midwest), starting in 2d half ‘21. Yuengling already sold in 45-46% of US volume, sales veep Pat Pikunas told INSIGHTS, and will continue to run that part of its biz independently of this JV. 

“New Day” for Molson Coors, Proclaims Gavin; Yuengling Deal, Innovation, But Supply Chain Tuff – EXPRESS 9/16/20  Molson Coors ceo Gavin Hattersley began co’s virtual fall distributor meeting in Pottsville, PA, flanked by 2 women, Wendy and Jennifer Yuengling. “It’s a new day at Molson Coors,” began Gavin. “We will position our business and yours to lead the industry forward.” Yet “to say this has been a challenging year would be an understatement,” Gavin added, including tragic shooting at Milwaukee brewery, Covid-19 and subsequent on-premise shut-down, “out-of-stocks” on huge brands, and much more. Supply remains tuff, particularly on 12 oz tall cans, but MC is investing “tens of millions” in capital projects to expand seltzer capacity 6x and Blue Moon Light Sky capacity 400%.  

Anheuser-Busch Enlists Cascadia Managing Brands for NA Development; Infused Water Seen in Works – BEVERAGE BUSINESS 9/16/20  Looks like Anheuser-Busch InBev has found an incubation partner to help flesh out its NA portfolio. Big brewer confirmed to BBI that it’s enlisted Cascadia Managing Brands of Ramsey, NJ, as development partner on NAs. Cascadia is operated by longtime bev specialists Bob and Bill Sipper, who grew up in biz observing their father Fred operating early new-age house in NY called Mootch & Muck and have had well-traveled careers since then. It’s unclear whether it’s on single project or more encompassing alliance along lines of MolsonCoors’ tie to LA Libations, which just unveiled suite of first 4 brands.

Sierra Big Little Thing Imperial IPA, New Seasonals & Kombuchas in ’21 CRAFT 9/17/20  The latest “little thing” from Sierra Nevada is…“Big,” at least in ABV. Big Little Thing Imperial IPA, with 9% ABV and 45 IBUs, will rollout nationwide this December in 12oz 6pk cans, draft and 19.2oz cans, joining Sierra’s year-round lineup, co announced yesterday following its first ever virtual Natl Sales Meeting (as many other suppliers do the same). Hazy Little Thing IPA touted as #2 IPA (with aspirations to surpass Lagunitas IPA as #1) and Wild Little Thing “Slightly Sour Ale” is #3 sour in the country currently. Where will Big Little Thing fall within Imperial IPA category? Sierra also launching two new seasonals and 3 new Strainge Beast hard kombuchas in 2021.

Eagle Rock Dist Will Buy 15 Mil CO Cases, Including Steven Busch’s CO Eagle; Soars to 25 Mil Cases – EXPRESS 9/17/20  Turns out Eagle Rock will buy another distrib in CO, on top of big AB branches. Eagle Rock also buying CO Eagle, based in Pueblo and Durango, owned by Steven Busch. All these deals expected to close in Dec. AB CO branches at around 13.2 mil cases, while CO Eagle at 1.9 mil cases, said Eagle Rock ceo Steve Economos. Eagle Rock buying about 95% of AB volume in state, as this deal “more than doubles the size of our company,” noted Steve.

Fleshing Out NA Portfolio, MolsonCoors Takes Minority Stake in Collins’ Zen WTR – BEVERAGE BUSINESS 9/18/20  Just a week ago Molson Coors and its incubation partner LA Libations intro’d a quartet of intriguing early-stage brands in trending categories like probiotic soda and dairy alternatives. Now here comes one that’s definitely ready for big leagues: buzzworthy Zen WTR devised by serial entrepreneur Lance Collins to address plastic backlash with pkg material that’s recycled from ocean environments. MC is taking minority stake in brand – “world’s first beverage using 100%-recycled, certified ocean-bound plastic,” as Emerging Growth prexy Pete Marino announced to distribs this week – and “we will also have a stake in another Lance Collins creation that hasn’t been announced yet,” he shared.  

Joyride Sells ‘Craft on Draft’ Distribution Biz to Foodservice Giant Aramark – BEVERAGE BUSINESS 9/18/20  Joyride Coffee has extricated itself from pandemic-caused collapse – in process strengthening commitment of foodservice giant Aramark to “craft on draft” cold-brewed coffee, kombucha and other bevs that Joyride did much to popularize among knowledge workers. NY-based Joyride announced today that it’s set partnership with its existing customer Aramark called “Joyride by Aramark” that will broaden Aramark’s role to include account mgmt, delivery and equipment service for Joyride’s office coffee service business. That will leave Joyride to focus on new strategy as brand marketer and copacker, operating out of plants in NY and Bakersfield, Calif. 

Brilliantly Branded WTRMLN WTR, with Star-Studded Investment Roster, Exits to Dominican Republic Juice Player Caribe – BEVERAGE BUSINESS 9/18/20  WTRMLN WTR, which astonished bev biz with its brilliant branding and marketing in early days but struggled with most of its refrigerated cold-pressed peers to keep growing in more recent years, has sold out to Caribe Juice for undisclosed terms. It marks something of a denouement for WTRMLN WTR, which had drawn investments and endorsements from likes of Beyonce, Chris Paul, Kevin Durant, Michael Strahan and Tony Robbins, as announcement reminded. 

Roller Coaster of Expectations: Odell Perseveres, Retools Can Assortment, Eyes 19.2s in 2021 – CRAFT 9/18/20  Odell’s rollercoaster year will likely net out flat in 2020, ceo Eric Smith shared with CBN. After initial hit from Covid-19, in mid-summer Odell’s off-premise biz was flyin’ and co was actually “on pace to get back to our original budgets,” up high singles for the year. “Then the can shortage hit us hard” and while doing “everything we can do to adjust,” all signs point to flat again, Eric said. But Odell has lots cookin’ as it closes out 2020 and looks ahead, leaning in on triple-digit growth of Mountain Standard hazy IPA and Sippin’ Pretty Session Sour, plus solid growth of core Odell IPA and 90 Schilling Ale, new RTD canned wines and AllKind hard kombucha initiatives and more.

Lotsa New Pabst Seltzers/FMBs in ’21; More Hard Coffees; Hard Tea Seltzer; Stronger Seltzer 12pks; Regional SeltzersEXPRESS 9/18/20  Pabst is leaning into seltzer/fmb extensions like never before in 2021, INSIGHTS has learned. Pabst lookin’ to extend hard coffee into various flavors like cold brew and vanilla late next yr, with several other flavor possibilities as well, lookin’ to build hard coffee into a true category, Pabst told distribs. Pabst Tea Seltzer will launch as well, seemingly in same vein as Boston Beer’s Truly Iced Tea hard seltzer, likely at lower price point. Pabst Stronger Seltzer will launch variety 12pk to build off this yr’s launch in single-serve 16oz cans. And co will launch regional hard seltzers thru its various regional brands including Lone Star Agave hard seltzer in TX, Rainier hard seltzer in PacNW, and more “affordable” Schlitz hard seltzer testing next yr. 

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 Frequently Asked Questions Regarding Cancellation of the 2020 Beer Insights Spring Conference, Due to Coronavirus (COVID-19)

Why was the 2020 Beer Insights Spring Conference scheduled for May 27-28 canceled?

Due to the outbreak of Coronavirus Disease (COVID-19), numerous public health and governmental agencies have urged organizations to limit or eliminate events where possible. Beer Marketer’s Insights made the difficult but necessary decision to cancel the Conference and all related events to protect the health and wellbeing of our attendees, speakers and staff. 

Will the Annual Beer Insights Spring Conference be rescheduled?

No. Due to the uncertainty around when it will be safe to travel and attend a large meeting, we made the difficult decision to cancel this year’s Spring meeting.  We plan to hold our annual Beer Insights Seminar in New York City on November 15-16, 2020, and to hold next year’s Beer Insights Spring Conference at the Ritz-Carlton Chicago next June 2-3, 2021. 

Will the Annual Conference & Expo be held in a virtual format?

We will be exploring alternate virtual programs with Conference presenters and volunteer leadership as part of our ongoing commitment to providing beer industry professionals with the information you need to run your businesses. Additional information will be shared over the coming weeks about potential opportunities.

Will I receive a refund for my Conference registration now that the event is canceled?

To ease financial considerations that this cancellation may cause our participants, Beer Marketer’s Insights has instituted a flexible refund policy that gives registrants the option to apply their registration fee to the 2020 Beer Insights Seminar in New York City on November 15-16, to the 2021 Beer Insights Spring Conference in Chicago next June 2-3, to apply payment to any subscription, book or webinar orders within 14 months of the cancellation (April 13, 2020) or receive a refund less $100 processing fees.

Please This email address is being protected from spambots. You need JavaScript enabled to view it. whether you would like to defer your registration investment to:

  • the November 15-16, 2020 Beer Insights Seminar in NYC
  • the June 2-3, 2021 Beer Insights Spring Conference in Chicago
  • Apply towards subscription and/or webinar fees within 14 months, or

We apologize for any inconvenience this cancellation has caused, and hope you will stay healthy and safe during this challenging period.

NOTE:  If you made hotel or airline reservations for the Beer Insights Spring Conference, please be sure to cancel them so that you won’t be charged. The Ritz-Carlton will allow cancellation without a charge up to 24 hours prior to arrival, including for reservations with pre-paid rates that are typically more restrictive.  Each airline has a different cancellation policy; many are offering credit for flights within 2 years of ticketing with no change fee penalties.



The first Craft Update, 2019 webinar is coming right up on Wednesday, February 27 at 1pm EST!

Don’t miss out on this exclusive opportunity to dig deep into US craft beer stats. Sign up for the webinars and receive the Craft Update, 2019 reports, one for each event, featuring the webinar deck plus supplemental tables and charts that provide even more data. 

Now, gather your team to watch the webinars, share the reports and save. Take advantage of one of our group sign-up options so 10, 20 or more team members can participate in the webinar series at more deeply discounted rates. 

Option 1: Up to 10 Team Members - $750
Bring up to 10 team-members together at a single (1) login location and get one (1) copy of each Craft Update, 2019 report for just $750 (saving up to 70%).  

Option 2: 10-20 Team Members - $1,000
Gather 10-20 team-members together at two (2) login locations, get two (2) copies of each Craft Update, 2019 report for just $1,000 (saving up to 80%). Add up to 3 additional logins and copies of the reports for just $125 each.

Option 3: 20+ Team Members with BONUS 45-minute customized Q&A for your team - $1,500
Gather 20 or more participants at up to five (5) login locations and receive five (5) copies of each Craft Update, 2019 report for just $1,500. As an added bonus, we’ll schedule one (1) separate, 45-minute follow-up call to allow you and your team a personalized Q&A with presenters/Craft Brew News editors David Steinman and Christopher Shepard.


If one of these options feels right for your team, simply This email address is being protected from spambots. You need JavaScript enabled to view it. to let us know which option fits your needs. As always, please feel free to call or email us with additional questions.

Cannabis INSIGHTS 2019


Announcing Cannabis INSIGHTS 2019: The Interplay of Cannabis and Beverages, a new special report from Beer Marketer's INSIGHTS, coming in the first week of April.

The North American beer and beverage industry is seeing green. Attention, energy and investment flowing into legal cannabis markets are near a fever pitch. But many questions remain, especially concerning its current and potential impacts on beverages, both alcoholic and non-alcoholic. Get the latest special report from Beer Marketer’s INSIGHTS to help separate the news from the noise. Cannabis INSIGHTS 2019 will arm you with the data, research and perspective you need to get a handle on this dynamic, disruptive category. Order today.


Beer INSIGHTS Special Report
Cannabis INSIGHTS 2019: The Interplay of Cannabis and Beverages

100+ pages of data, research and analysis

Available the 1st week of April, 2019


Weigh sales and science, players and policy, state revenues and survey results, M&A, marketing moves and much more with this exclusive special report designed specifically for execs in the beer and beverage industries. Cannabis INSIGHTS 2019 will deepen your understanding of the possible opportunities and pitfalls cannabis presents for your business. Get the info you need in one data-packed document, including:

  • Comparisons of cannabis, alc bev sales and usage reports in legal adult-use markets
  • National consumption survey results
  • In-depth analysis of current trends in legal adult-use cannabis sales
  • Latest sales and financial results of public cannabis companies
  • Examination of big beverage company investments in cannabis so far
  • Overview of the latest trends in cannabis bevs
  • Views from financial analysts and industry observers
  • Thoughtful reviews of policy discussions and scientific research

Stop feeling whipsawed between glowing media coverage and opinionated nay-saying. Dig into the details and clear-headed coverage of Cannabis INSIGHTS 2019 to deeply address the interactions between cannabis and beverages.

Order today for the low price of $300.





10 Years After

Ten Years After: The Aftermath of 3 Huge US Beer Biz Deals

2008 was a watershed year for the US beer industry. Miller and Coors formed a JV. InBev bought AB. Those deals followed the 2007 creation of a single importer of the Modelo portfolio into the US, when Crown Imports got distribution rights for the entire country. Numerous fundamental changes and game-changing trends followed.

Ten Years After, a new special report from Beer Marketer’s INSIGHTS, tracks those changes. The report distills the data during the decade 2008-2018 – with specific focus on what happened at AB, MillerCoors and Crown (now Constellation Brands Beer Division) – to show just how much these deals disrupted the industry and changed the game, as did the rise of craft.

Easy-to-read data tables will show:

  • Industry totals 2008-2018
  • Top Brewer totals 2008-2018
  • Segment and Top Brand trends 2008-2018
  • Detailed brand tables for AB, MC and Constellation 2008-2018
  • Trends in 42 States 2018 vs 2008, including Shipments and Share Shifts for Top 5
  • Top Craft Brewers 2008-2018

In addition to the key stats, Ten Years After will include a probing essay looking at the transformation of the industry and what it means, plus timelines for each of the top players, tracking important trends and developments in strategy, personnel and more during this tumultuous period. Additional topics include:

  • Share loss to spirits/wine, per capita trends
  • Erosion of mainstream beers
  • The rise and slowdown of craft
  • Invasion of flavors
  • The growth of the US beer profit pool

Beer Marketer’s INSIGHTS’ editors bring decades of experience to the analysis.

Ten Years After provides a compact view of the US beer business in major transition that not only fills in the past but will help you and your staff plan for ongoing and future disruptions.


Want a preview? Dip into this sneak peek for a small sample of this expansive report

Order today for the low price of $200.



Cannabis INSIGHTS 2019


Announcing Cannabis INSIGHTS 2019: The Interplay of Cannabis and Beverages, a new special report from Beer Marketer's INSIGHTS, coming in the first week of April.

The North American beer and beverage industry is seeing green. Attention, energy and investment flowing into legal cannabis markets are near a fever pitch. But many questions remain, especially concerning its current and potential impacts on beverages, both alcoholic and non-alcoholic. Get the latest special report from Beer Marketer’s INSIGHTS to help separate the news from the noise. Cannabis INSIGHTS 2019 will arm you with the data, research and perspective you need to get a handle on this dynamic, disruptive category. Order today.


Order today for the low price of $300.