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For over 30 years Beer Marketer's INSIGHTS has been the leading trade publisher for the US brewing business.  Our publications deliver the latest news, exclusive info, and eagle-eyed analysis.  They've become industry standards.  Whether you're a busy beer exec, Wall Street analyst, lawyer, importer, supplier, or simply a professional with an active interest in the beer biz, we can get you the info you need, fast.  Below, you'll find a brief description of each of our newsletters.  Click the titles for more info.

Beer Marketer's INSIGHTS is our flagship publication, the industry-standard "orange sheet."  Inside, you'll find the most complete and incisive coverage of the US beer industry available - from competitive gains and demographic trends to legal developments, brewer/wholesaler relations, and political currents.  And thanks to our unique network of contacts developed 30+ years in the beer business, Beer Marketer's INSIGHTS also brings you exclusive data, news, and analysis that you simply can't get from any other source. In short, Beer Marketer's INSIGHTS delivers the most detailed, accurate, and complete picture of the beer business in the United States- period.Order Beer Marketer's INSIGHTS

INSIGHTS Express is a publication for those busy execs who want faster news and more info between issues of our "orange sheet."  It's a single-page fax or email (your choice) published about 75 times a year, or 1-2X a week most weeks.  In addition to fast news updates, you'll get solid info about the beer world that we just can't fit into Beer Marketer's INSIGHTS, as well as colorful quotes, international news, articles about smaller brewers, and other "outside the box" info- but no fluff.   If you need your news fix fast, give INSIGHTS Express a try..Order INSIGHTS Express

Alcohol Issues INSIGHTS is devoted to the broad spectrum of alcohol policy issues facing both the alcohol beverage industry and the general public.  Published 12X a year, Alcohol Issues Insights reports on results and analysis of often complex scientific material concerning alcohol and health, policy battles, social trends of drinking-- news items that help dictate the future of the alcohol business... and your investment in it.  As regulators step up their attempts to restrict the use of alcoholic beverages, it's critical to get the facts and information you need to stay informed and make a difference..Order Alcohol Issues INSIGHTS

Beer Statistics News is a monthly report of shipments by brewers in 39 states, with a supplemental data update every second week.   In it, you'll find state, region, and summary reports showing shipments trends of brewers in these states, as well as charts, graphs, maps, and written analysis.  When your needs call for the most recent, comprehensive state data available, Beer Statistics News delivers..Order Beer Statistics News

 Subscribe to Beverage Business Insights

As an effective beverage executive, you need to explore all potential avenues for revenue growth and margin enhancement. Beverage Business Insights -BBI-gives you the info you need to keep up with the latest trends in the dynamic world of non-alcoholic beverages. It's produced by the same team that brings you Beer Marketer's Insights, and is written with the needs of beer wholesalers specifically in mind: straightforward, to the point, and with a street-savvy orientation. BBI helps you to separate the news from the noise.

BBI offers informed assessments of up-and-coming brands and categories. We were among the first to identify coconut water category as a winner, and we have carefully traced the rollout plans of brands like Activate, Body Armor, Neuro and Marley. We give you up-to-date info on the DSD plans of brands like these, and track developments at brands like Vita Coco and Muscle Milk as they prepare to transition out of the independent distribution system. We offer insights into how beer distributors around the country are developing sustainable non-alc beverage businesses, as well as the contract issues that have kept some brand owners outside the DSD system. BBI gives you frequent updates of scanner data in measured channels, so that you know where the growth is. BBI also has kept a close watch on intriguing moves by major beverage players & investors in this space, including Tata Global Beverages' investments in Vitaminwater and Activate as they seek 'experiential' brands with social & environmental goals. BBI goes behind the scenes at major launch platforms like Natural Products Expo West and the NACS convenience store expo, bringing you key emerging beverages. Your subscription cost is a fraction of what you'd pay to attend any of these meetings yourself, plus you get unique and valuable insights from BBI's editor and longtime beverage trendwatcher, Gerry Khermouch.

BBI focuses on what's innovative, what's new and what's moving off the shelves. You get valuable news and in-depth analysis. Since BBI is brought to you by Beer Marketer's INSIGHTS, the leading trade publisher for the beer business for over 40 years, you can count on our dedication to fairness, accuracy and timeliness.

See for yourself what people are talking about. Stay in the loop with one easy step. Subscribe to Beverage Business INSIGHTS. BBI comes out at least 90x per year and as soon as possible whenever big news breaks, available via e-mail. It costs just $450 per year. That's a small price to pay to stay on top of the trends. Don't miss a single lead on hot new non-alc brands. Order today!

Who Should Read Beverage Business Insights?
  • Distributors
  • Beverage executives
  • Beverage Ad execs
  • Entrepreneurs
  • Co-packers
  • Strategic planning execs
  • Product development staff
  • Private equity & venture capital investors

Beverage Business Insights tells you everything you need to know about emerging and established non-alc beverage brands.

Order your satisfaction-guaranteed subscription today!

If you make, market, distribute or follow non-alcoholic beverages, give yourself the competitive edge enjoyed by Beverage Business Insights subscribers today.


 P.S. Your satisfaction is guaranteed. If you are ever dissatisfied, we will gladly refund the unused portion of your subscription.

Subscribe to Beverage Business Insights

Order 5-9 subscriptions of BBI and save 25% off each; only $337.50 per subscription.
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To take advantage of multiple copy discounts, or to inquire about site license pricing, call us at 845-507-0044.

INSIGHTS Weekly Digest

 Vol 2, No 9   Mar 1, 2021

 News, Numbers, Info, and More                                                       published by Beer Marketer's INSIGHTS, Inc.

All articles shown below are excerpts from one of INSIGHTS’ 5 newsletter publications: Beer Marketer’s INSIGHTS, INSIGHTS Express, Craft Brew News, Alcohol Issues INSIGHTS, and Beverage Business INSIGHTS.
Sign up to receive INSIGHTS Weekly Digest directly to your inbox.
Subscribe to our other publications to read full articles.

TX Storm Hits Hard; Lost Sales, Breweries Closed, Transportation Issues; Recovery? – EXPRESS 2/22/21 The “once in a lifetime” storm that hit Texas, as one distrib called it, had huge short-term impact on beer biz, not just in TX. Most TX distribs couldn’t even sell beer for most of last week. So short-term sales down dramatically. And effect exacerbated by closing of AB and Molson Coors breweries in Houston and Fort Worth most of last week. Those effects extended far beyond TX. One distrib far from TX said his co on restricted supply from TX brewery and didn’t know when normal shipping would resume.

Sapporo USA Looks to Bounce Back in 2021; Sapporo Pure and Anchor’s 3 New Brands – EXPRESS 2/24/21 Sapporo USA faced a particularly challenging 2020 in imported and craft beer (following its 2017 acquisition of Anchor), especially with disproportionate share of both its import and craft biz on-premise. Yet Japanese parent co still looks to US for growth and will be launching several new brands in 2021. Indeed, “North America is the most important strategic market to grow,” Sapporo USA chairman Kenny Sadai told INSIGHTS. Sapporo’s big news for 2021 is launch of Sapporo Pure, a light beer with 90 calories, 2.4 carbs and 4% ABV, aimed at a younger, more health-conscious consumer. Meanwhile, Anchor Brewing undergoing a “rejuvenation” in branding, packaging and more in 2021. It will launch 3 new beers that address “gaps” in portfolio, including a Tropical Hazy, a Crisp Pilsner and Little Weekend, a 100-calorie golden ale with mango flavor. 

Oatly Moving Ahead with IPO, Reuters Reports, and Numbers May Be Staggering – BEVERAGE BUSINESS 2/24/21 Oatmilk pioneer Oatly is ready to expand even further – and reward its high-profile investor roster – with filing of plans for initial public offering, said to be planned before this summer, Reuters reported. It cited Morgan Stanley, JP Morgan and Credit Suisse as global coordinators for move, per its unidentified sources. Oatly, recall, raised about $200 mil just in Jul, led by Blackstone and including likes of Oprah Winfrey, Jay-Z and former Starbucks chief Howard Schultz. Those familiar “sources close to the matter” peg Oatly’s valuation at “more than $5 billion, possibly up to $10 billion.” Yowza.

AB Revs, EBITDA Inched Up in 2020, STR Market Share Loss Narrowed from 50 to 5 Bips, It EstimatesEXPRESS 2/25/21 While AB unable to maintain momentum built in Q3, it closed out pandemic-challenged year with modest revenue and EBITDA growth. Shipments to wholesalers came in at -1.7% for the yr. But US revenues +0.8% in 2020, AB InBev reported this morning, since rev per bbl rose 2.6% as above premium again outperformed mainstream brands. So, AB’s US EBITDA inched up 0.2%, tho there was “slight margin compression” of 24 basis points (bps) to 40.4%. Globally, ABI reported “own beer” volumes -5.8% in 2020, attributing decline to pandemic. 

KDP Scores Strong Sales Gains in Coffee Pods, CSDs, Bottled Water; Surprise Dividend Hike Won’t Stunt Spending, CEO Gamgort Assures – BEVERAGE BUSINESS 2/25/21 Keurig Dr Pepper rode strong volume gains in its Keurig coffee franchise and its CSDs and other packaged bevs to 6.4% net sales gain to $3.12 bil in its 4th qtr, in what some investors were taking as a sign that economy is poised to come roaring back once we get past worst of pandemic. In a sign of anticipated robust growth, KDP made surprise move to raise its dividend by 25% while assuring shareholders it will continue to invest heavily in marketing, innovation and technology. But operating income slipped 1.8% to $700 mil, in part because of hefty non-cash impairment charge of $67 mil taken against underperforming Bai brand. For full year, net sales were up 4.5% to $11.62 bil. 

Good Start: Taxpaid Shipments +302K Bbls, +2.4% in Jan, Sez BI; 2020 #s Gettin’ Better All the Time – EXPRESS 2/25/21 Double-dose of good news from Beer Inst on industry shipments today. First, domestic brewers got off to good start in Jan with taxpaid shipments up an estimated 302K bbls, +2.4%. Second, TTB keeps adding bbls to fall ’20 numbers and current Beer Inst figures for calendar 2020 now show small 171K-bbl, 0.1% gain for the year. Toss in imports and total biz in 2020 looks like a lot like 2019: up about 0.5%. More revisions coming, but it’s getting better.

In-State Brewers Down 3% in OR in 2020; Big Ninkasi Pop, Plus Hop Valley, Pelican, Full Sail, Ecliptic Stand OutsCRAFT 2/26/21 Oregon in-state brewers collectively declined and lost share of total beer in OR for the first time in many yrs, 2020 Oreg Liquor Control Commission data suggests. While total beer/malt bev/cider shipments dipped 2.3% to 2,890,807 bbls in OR, in-state brewers declined about 3% to ~745K bbls in OR, we estimate. So Oreg brewers shed 0.3 share of state shipments to 25.8. Keep in mind, that’s still one of the highest in-state share totals in the country and most aren’t even close. That’s also much better than natl craft volume trend, down ~8%. But an already competitive mkt coupled with Covid-19 challenges led to several declines among locals big and small.

More In-Depth State Level Data (and Much More!) in Upcoming Craft Update Webinar Series If you’re interested in more in-depth views of state data in OR and a handful of other mkts, as well as an exclusive look at data and analysis of national craft brewer shipments, retail scans, and much more, check out this year’s Craft Update Webinar series! Part I is coming right up on Wednesday, Mar 3, featuring national data and analysis, before Part II follows on April 28, taking a closer look at state and city-level data. Both webinars start at 1pm Eastern and run 90 minutes. But don’t worry if you can’t make the scheduled time – we will send the presentation deck, supplemental data reports and video/audio recording of the presentation. Register today: $150 for one part, $250 for both. Significant savings available for groups of 5 or more team members. More info at beerinsights.com.

Another Survey Suggests A Recent Drinking Decline Rather than An Increase ALCOHOL ISSUES 2/26/21 Weeks after Silicon Valley Bank’s wine analyst Rob McMillan called for a more aggressive response from within the wine industry to “neo-prohibitionists,” the Wine Market Council released new survey data from Nielsen that shows vintners are indeed thinking about consumption trends and health issues around their products and other alcohol beverages. Notably, the vast majority of drinkers surveyed last October-November said they were drinking the same or less compared to “a couple of years ago.”  Indeed, only 16% of all drinkers said they were drinking more, compared to 53% who said the same and 28% who said they were drinking less.  Only 10% said they were drinking more beer.  That inched up to 11% for spirits drinkers, 14% for wine drinkers.

Michel Doukeris Is “Front-Runner” to Succeed Brito, Sez Bloomberg; Announcement Expected by AprilEXPRESS 2/26/21 AB ceo Michel Doukeris “has emerged as the front-runner to succeed” ceo Brito at AB InBev, wrote Bloomberg today, citing “people familiar with the matter…. The board aims to announce a leadership change in the coming weeks,” wrote Bloomberg, “before the company’s annual general meeting in April.” While “a final decision hasn’t been made,” this “latest plan would elevate Doukeris to the CEO position later this year after a transition period,” those sources told Bloomberg. This is first article to add new info after Financial Times first published possibility of Michel succeeding Brito last fall. 

Monster Bev Scores 18% Sales Rise in Q4; Still Assessing Entry into Seltzer Wars – BEVERAGE BUSINESS 2/26/21 Monster Beverage notched another record quarter to close out year, reporting 17.6% rise in net sales to $1.2 bil, while continuing to assess whether it should launch assault on seltzer category. For full year, net sales grew 9.5% to $4.6 bil and operating income rose 16.4% to $1.63 bil. Still no definitive word on move into seltzer, alc or non-alc, as co continues to assess crowded landscape and whether it can offer meaningfully differentiated line. But CEO Sacks’ remarks suggested co may be leaning more toward non-alc launch that plays at intersection of clean energy and flavored sparkling water trends. Any such entry “would be an energy product, obviously,” he said, one that would play “in the clean energy area.” Of course, if it’s classed as an energy play, it may need to move to market via bottling system of its ally Coke, tho Sacks didn't go there. 

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Cannabis INSIGHTS 2019


Announcing Cannabis INSIGHTS 2019: The Interplay of Cannabis and Beverages, a new special report from Beer Marketer's INSIGHTS, coming in the first week of April.

The North American beer and beverage industry is seeing green. Attention, energy and investment flowing into legal cannabis markets are near a fever pitch. But many questions remain, especially concerning its current and potential impacts on beverages, both alcoholic and non-alcoholic. Get the latest special report from Beer Marketer’s INSIGHTS to help separate the news from the noise. Cannabis INSIGHTS 2019 will arm you with the data, research and perspective you need to get a handle on this dynamic, disruptive category. Order today.


Beer INSIGHTS Special Report
Cannabis INSIGHTS 2019: The Interplay of Cannabis and Beverages

100+ pages of data, research and analysis

Available the 1st week of April, 2019


Weigh sales and science, players and policy, state revenues and survey results, M&A, marketing moves and much more with this exclusive special report designed specifically for execs in the beer and beverage industries. Cannabis INSIGHTS 2019 will deepen your understanding of the possible opportunities and pitfalls cannabis presents for your business. Get the info you need in one data-packed document, including:

  • Comparisons of cannabis, alc bev sales and usage reports in legal adult-use markets
  • National consumption survey results
  • In-depth analysis of current trends in legal adult-use cannabis sales
  • Latest sales and financial results of public cannabis companies
  • Examination of big beverage company investments in cannabis so far
  • Overview of the latest trends in cannabis bevs
  • Views from financial analysts and industry observers
  • Thoughtful reviews of policy discussions and scientific research

Stop feeling whipsawed between glowing media coverage and opinionated nay-saying. Dig into the details and clear-headed coverage of Cannabis INSIGHTS 2019 to deeply address the interactions between cannabis and beverages.

Order today for the low price of $300.


 Frequently Asked Questions Regarding Cancellation of the 2020 Beer Insights Spring Conference, Due to Coronavirus (COVID-19)

Why was the 2020 Beer Insights Spring Conference scheduled for May 27-28 canceled?

Due to the outbreak of Coronavirus Disease (COVID-19), numerous public health and governmental agencies have urged organizations to limit or eliminate events where possible. Beer Marketer’s Insights made the difficult but necessary decision to cancel the Conference and all related events to protect the health and wellbeing of our attendees, speakers and staff. 

Will the Annual Beer Insights Spring Conference be rescheduled?

No. Due to the uncertainty around when it will be safe to travel and attend a large meeting, we made the difficult decision to cancel this year’s Spring meeting.  We plan to hold our annual Beer Insights Seminar in New York City on November 15-16, 2020, and to hold next year’s Beer Insights Spring Conference at the Ritz-Carlton Chicago next June 2-3, 2021. 

Will the Annual Conference & Expo be held in a virtual format?

We will be exploring alternate virtual programs with Conference presenters and volunteer leadership as part of our ongoing commitment to providing beer industry professionals with the information you need to run your businesses. Additional information will be shared over the coming weeks about potential opportunities.

Will I receive a refund for my Conference registration now that the event is canceled?

To ease financial considerations that this cancellation may cause our participants, Beer Marketer’s Insights has instituted a flexible refund policy that gives registrants the option to apply their registration fee to the 2020 Beer Insights Seminar in New York City on November 15-16, to the 2021 Beer Insights Spring Conference in Chicago next June 2-3, to apply payment to any subscription, book or webinar orders within 14 months of the cancellation (April 13, 2020) or receive a refund less $100 processing fees.

Please This email address is being protected from spambots. You need JavaScript enabled to view it. whether you would like to defer your registration investment to:

  • the November 15-16, 2020 Beer Insights Seminar in NYC
  • the June 2-3, 2021 Beer Insights Spring Conference in Chicago
  • Apply towards subscription and/or webinar fees within 14 months, or

We apologize for any inconvenience this cancellation has caused, and hope you will stay healthy and safe during this challenging period.

NOTE:  If you made hotel or airline reservations for the Beer Insights Spring Conference, please be sure to cancel them so that you won’t be charged. The Ritz-Carlton will allow cancellation without a charge up to 24 hours prior to arrival, including for reservations with pre-paid rates that are typically more restrictive.  Each airline has a different cancellation policy; many are offering credit for flights within 2 years of ticketing with no change fee penalties.



The first Craft Update, 2019 webinar is coming right up on Wednesday, February 27 at 1pm EST!

Don’t miss out on this exclusive opportunity to dig deep into US craft beer stats. Sign up for the webinars and receive the Craft Update, 2019 reports, one for each event, featuring the webinar deck plus supplemental tables and charts that provide even more data. 

Now, gather your team to watch the webinars, share the reports and save. Take advantage of one of our group sign-up options so 10, 20 or more team members can participate in the webinar series at more deeply discounted rates. 

Option 1: Up to 10 Team Members - $750
Bring up to 10 team-members together at a single (1) login location and get one (1) copy of each Craft Update, 2019 report for just $750 (saving up to 70%).  

Option 2: 10-20 Team Members - $1,000
Gather 10-20 team-members together at two (2) login locations, get two (2) copies of each Craft Update, 2019 report for just $1,000 (saving up to 80%). Add up to 3 additional logins and copies of the reports for just $125 each.

Option 3: 20+ Team Members with BONUS 45-minute customized Q&A for your team - $1,500
Gather 20 or more participants at up to five (5) login locations and receive five (5) copies of each Craft Update, 2019 report for just $1,500. As an added bonus, we’ll schedule one (1) separate, 45-minute follow-up call to allow you and your team a personalized Q&A with presenters/Craft Brew News editors David Steinman and Christopher Shepard.


If one of these options feels right for your team, simply This email address is being protected from spambots. You need JavaScript enabled to view it. to let us know which option fits your needs. As always, please feel free to call or email us with additional questions.


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 Craft Update 2021

By Beer Marketer’s Insights
Presented by Chris Shepard & David Steinman,
the Editors of Craft Brew News
March 3, 2021 - Part 1
April 28, 2021 - Part 2
1pm Eastern Time
90-minutes including Q&A

Click Here to Register