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Conversion Factors and Definitions

Bbl = Beer Barrel. The standard unit for reporting beer shipments in the USA.

hL = Hectolitre. The standard unit for reporting global beer shipments.

Conversion Factors

1 Bbl = 31 gallons
1 Bbl = 3968 ounces
1 Bbl = 13.778 cases
1 Liter = 0.26418 gallons
1 hL = 0.852 Bbl
1 case = 24 12-oz. beers


Taxpaid shipments = domestic beer shipments to 50 states

Tax-free shipments = export shipments to foreign countries and tax-free shipments to US possessions, as well as military bases

Shipments = domestic brewer's taxpaid shipments of beer in US, no-alcohol brews, imports and malternatives

STRs = Sales-to-retailers
C-stores = convenience stores
Supers = supermarkets


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Mid-Year Review Webinar from Beer Marketer’s Insights
US Beer Industry Review at the Half presented by Benj Steinman
with special guest BMI editors

Wednesday, August 11, 2021
1pm Eastern Time
90-minutes including Q&A