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Craft Brew News

Beer Marketer's INSIGHTS brings you a new e-letter to cover the hottest segment in the beer biz, craft, in-depth, as it deserves:

CRAFT BREW NEWS


As a subscriber, you get breaking news and much more: numbers, insights, analysis, people, events and perspectives that only BMI can provide. All brought to you in a lively, easy-to-read style. Craft Brew News brings you the knowledge you need to compete effectively in this dynamic segment.

You get accurate, reliable and relevant info to help you make key business decisions: Competitive trends, coverage of key events, interviews with key players, profiles, media coverage and much more. Craft Brew News also includes out-of-the-box features and items only found in the singular world of craft beer, from brand collaborations to unique events and promotions.

Craft Brew News is an e-letter published at least once a week, 60+ times a year, including flashes whenever need-to-know info breaks. CBN will also include occasional forays into the exciting world of specialty imports as well as big brewer efforts to compete in the craft arena. This publication synthesizes what you need to know about craft, helping you avoid information overload, while giving you data and insights you need to maximize your business opportunities.

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Yesterday’s blockbuster deal announcement that Boston Beer will acquire Dogfish Head for combo cash/stock deal valued at $300 mil turned everyone’s heads. Even those already paying close attention to what Dogfish was up to with proposed legislation in Delaware. It’s largest craft player to sell since Lagunitas sold remaining half of its biz to Heineken in 2017. But largest new tie-up since Ballast Point sale to Constellation in 2015. Yet a strange, coincidence: both Dogfish and Ballast essentially the same size when these transactions announced. Dogfish Head just shy of 275K bbls last yr. Ballast at 277K bbls in 2015. Ballast grew by almost 100K bbls in 2016, but then over next two years lost all of those bbls. Declined to essentially exact same volume as Dogfish Head last yr, 275K bbls. Fact that both of these deals also involve public cos require additional financial disclosures, which could broaden their impacts. Simply: while terms of other deals more private, details available here provide much clearer measuring stick for the industry, against which many others seeing how they stack up. In that respect, will this deal “reframe craft beer M&A”? That’s intriguing question posed by Consumer Edge’s Brett Cooper in extensive…

Publishing Info

  • Year 2019
  • Volume 10
  • Issue # 45
Perhaps now more than ever, in this age of constant innovation and intense competition, brewers have to find their “brewery religion” in order to determine “what you’re going to do and what you’re not going to do….Our religion as brewers is going to be challenged by all sorts of things” and it’s “different” for everyone, stated Brooklyn Brewery brewmaster Garrett Oliver on panel of craft brewers for Brewers of PA’s annual Meeting of the Malts event. As BA’s Bart Watson called upon craft brewers to seek new consumers, Garrett, along with Yuengling chief admin officer and 6th gen family member Wendy Yuengling, 21st Amendment brewmaster/co-founder Shaun O’Sullivan, Troegs brewmaster/co-founder John Trogner, and Rhinegeist co-founder/vp of sales & marketing Bryant Goulding each expressed different ways their breweries are experimenting and expanding within this context. Brooklyn Bel Air Sour Could Be Brooklyn’s #2 Brand by Year-End; 51% of Brooklyn Sold Outside US Brooklyn Brewery’s Bel Air sour ale has quickly become #2 sour beer sold in the country and on track to become #2 best-selling beer for co, possibly by this year, Garrett shared. Recall, co launched Bel Air year round just last yr. Bel Air can be more suited for cocktail…

Publishing Info

  • Year 2019
  • Volume 10
  • Issue # 40
Boston Beer no longer needs Sam Adams to grow to put up strong results. That fact was already abundantly clear thru 2018. But Boston’s first qtr results and exec commentary about them crystallized and confirmed it. “Sam Adams will always be at the heart and soul of the company,” chairman Jim Koch reiterated during Wednesday earnings call. But since co “evolved,” now over half hard tea, cider and seltzer, we estimate, co can “deliver nice double-digit growth without Sam Adams contributing to it.” That gives co a “big advantage over the rest of the craft category” too, Jim shared. For most craft cos, “they’ve only got one bet,” he said. “Their stool is only on one leg. And we’ve got four.” Half a Mil Bbls of Seltzer Oppy in 2019? One leg, in particular, has gotten significantly stronger in last yr. Boston’s Truly Spiked and Sparkling hard seltzer brand is clear #2 in the sub-segment, behind Mike’s Hard Lemonade Co’s White Claw brand. Boston’s spending lots to keep that position, incurring increased production costs, for example (see yesterday’s issue of sibling-pub Insights Express). That’s in part because Truly specifically and seltzers more broadly all growing faster than Boston expected. White…

Publishing Info

  • Year 2019
  • Volume 10
  • Issue # 35
The unraveling of Ballast Point, and Constellation’s craft portfolio, took another tuff turn, as co made several moves to “adapt” cost structure amid “declining sales volume,” Constellation told Ballast employees. Constellation will close its Temecula brewpub and Trade Street brewery (sour and barrel-aged facility located next to Miramar brewery) and “pause plans” for any new Ballast brewpubs. It also will “halt” future “broad-based” brand intros. As part of this, Constellation will “more fully integrate” Craft & Specialty unit with larger Constellation Beer Brands Division unit, with exception of craft home mkts – SoCal (Ballast), FL (Funky Buddha) and TX (Four Corners). Those will continue to have dedicated sales support. Altogether, these decisions will result in another round of layoffs, co acknowledges. This comes shortly after Constellation took a 2nd impairment charge on Ballast Point, bringing total “impairment” charges to near $200 mil since its $1-bil purchase of Ballast. Plus, co sold off its Scripps Ranch facility to upstart hard kombucha co, JuneShine, earlier this yr. While “necessary” to “scale down” costs, such decisions “never easy.” Co hopes to “quickly” make adjustments and work with “impacted employees” to help them get to other oppys either inside or outside co.

Publishing Info

  • Year 2019
  • Volume 10
  • Issue # 35
Ohio craft segment (as defined by IRI) still eking out growth for the year, but it’s declining and losing share more recently in scans, sneak peek at OH IRI data depicts. OH craft volume grew 0.8% YTD thru Dec 2, as total beer volume flat in OH IRI multi-outlet + convenience channels. So craft gained just 0.06 share to 8.4 of total OH beer volume thru most of 2018. And for latest 13 wks, craft declined 0.8% and lost slight share for period, as total beer off just 0.4%. (Recall, craft volume similarly up 1.2% YTD nationally, maintained just 0.6% growth for latest 12 wks.) FMBs and Superpremium snagged most growth in OH MULC, up 15% and 18.5% respectively. Each grabbed additional 0.8-0.9 share. Imports grew more modest 4% and +0.3 share. Premium brews are a bit healthier in OH scans (-2.5%) while subpremiums a bit softer (-3.3%) vs natl trends. Craft a bit softer yet in more developed OH foodstores: down 0.3% YTD and -1.2% for 13 wks thru Dec 2. It shed 0.2 share to 19 of foodstore beer volume YTD, -0.3 share for 13 wks. And most major cities declining at steeper rates than statewide: Cleveland craft…

Publishing Info

  • Year 2018
  • Volume 9
  • Issue # 114
Dependable, consistent growth has not been easy to come by for the country’s top craft brands over the last few years and it’s gotten that much tougher in 2018. Closing in on the end of the year, more than half of the 30 largest craft brands by $$ in IRI off-premise data are declining yr-to-date thru Dec 2. Two more are brand new. Of the 11 growing brands with more than 11 months of sales data behind ’em, four are up single digits this yr and don’t epitomize consistent long-term growth: an IPA that quickly took over as a new flagship brand but slowed considerably this yr, a catch-all “brand” that isn’t one brand but many and two top seasonals that took wild rides up and down over last few yrs. Seven others are up double digits so far this yr, but 3 are relatively new to growing at this kind of scale. There’s New Belgium Voodoo Ranger Imperial IPA, a reboot of what was once Rampant that’s just a year-and-change old. Two others are newly-anointed, national lead horses in larger stables of brands, each afforded more focus and enough capacity to be unbridled and sold in many more markets:…

Publishing Info

  • Year 2018
  • Volume 9
  • Issue # 112
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 2019 Beer Marketer's Insights Seminar

★SAVE THE DATE★
The 2019 Beer Insights Seminar will be held in New York City, on Sunday evening, November 17th to Monday, November 18th at Convene.