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"More Weakness Than Anticipated": Beer Volume Down 5% for 12 Weeks in Circana

After 3 down yrs, beer industry trends finally started to seem more "normal" in recent mos as evinced by AB and Boston's flat Q4 on depletions and Beer Institute reporting first 4 weeks of industry's Jan depletions down just 0.3%. Then WHAMMO! Unfortunately, beer biz has fallen into a big...
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Publishing Info

  • Newsletter: INSIGHTS Express
  • Published: 03/03/2025
  • Volume: 27
  • Issue #: 46