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Black Rifle Bullish on Energy Launch as Revenues Soften in Wholesale, DTC, Café Segments; Shares Slump

Black Rifle Coffee cut its losses and enjoyed brisk launch of energy drink line in partnership with KDP but shares still tumbled over 15% in trading today in down market as topline eroded in Q4. In Q4 revenues dipped 12% to $105.9 mil, tho erosion was smaller when non-comparable items...
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Publishing Info

  • Newsletter: Beverage Business INSIGHTS
  • Published: 03/04/2025
  • Volume: 22
  • Issue #: 45