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Mich Ultra Pulling Away as Top Growth Brand in Scans Thru Feb 23

AB's Mich Ultra $$ and volume grew 6% YTD thru Feb 23 in Circana MULC, including +3% for latest 4 wks. That's the largest $$ and volume gain by far among all beer brands thru the first 8 wks of 2025. Its nearly $26 mil and 857K-case growth amounted to...
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Publishing Info

  • Newsletter: INSIGHTS Express
  • Published: 03/07/2025
  • Volume: 27
  • Issue #: 50